Content "Creep"
What a good read about content and how companies view their audience. This has been a growing tend for online “content” companies to care more about metrics and less about content. I’m sick of news articles that read like “Apple does [insert thing] that may lead to [insert thing].”, and you click on it and it’s a short article and 20% talks about the actual subject and the other 80% talks about pointless dribble of events that happened in the past year to Apple that don’t have anything to do with the subject.
This was my favorite part of the article:
“Messy qualitative measures are hidden so output fits neatly within Excel cells. This is the allure of “content”: it allows comforting, structured data which simplifies the complexity of a large business and makes decisions less intimidating. Executives aren’t making qualitative picks regarding art or an artist, they’re merely signing off on whichever “content” produces more valuable metrics.”
